Kenosha Kyle wears Black Rifle Coffee Company t-shirt, company responds by promptly disavowing him.
(www.blackriflecoffee.com)
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BRCC has always been this way. They also got into a battle over free speech with the website Voat. Did a bunch of DMCA takedowns, or tried. I don’t know all the details, but it came to light that they were only attacking Voat and not other places that were using their brand as a username such as twitter.